In the second episode of the "Top of fashion" program, patterns were brought to the fore, when the designers were able to create an outfit using printed fabrics. The episode also featured one of Nakoa's new designs this spring, which summarizes Nakoa's love for nature and playful watercolor designs.

Photo: MTV / @owegophoto. #Muodinhuipulle #mtv3suomi #mtvkatsomo

Pattern design is one of the most important selling points of Finnish brands even on the international market. The biggest development steps in domestic pattern design took place between the 1940s and the 70s, when after the war living conditions improved, the design and manufacture of consumer goods was rationalized and printing technology also developed and designers moved to companies.

In the 1960s, the ready-made clothing industry and the domestic printed fabric industry came closer together, when the companies realized that they could stand out and differentiate themselves with their products.

"Whereas Finnish design today is largely known for the success of international competitions for young designers, Finnish design has always been known for its skilled pattern designers", begins the clothing designer Sofia Järnefel in the second episode of the Top of Fashion program, giving tasks to the contestants. The contestants' task is to design and implement an outfit from the patterned fabric of their choice.

The episode also features one of Nakoa's new patterns from this spring's SS23 Back to the nature collection, where we travel to nature's paradises.

- Our love for nature has inspired many of our most popular prints, says Nakoa CEO Noora Turpeinen .

The collection's patterns celebrate the wonders of nature that we don't see in everyday life, at least in these latitudes. In the new designs, you can peek into the underwater world and its enchanting plants, as well as travel on the journey of hummingbirds to the green, delicate world of the tropics. As the name suggests, the Colibri pattern presented in the "Top of fashion" episode is starred by hummingbirds and other exotic birds.

The playful pattern takes you to a magical rainforest and makes your mind wander to the exotic equator. In this soft blue pattern, shades with hints of purple and shades of gray-blue compete for the viewer's attention. Wild patterns are calmed down by a restrained, subdued color scheme and soft brushstrokes.

Nakoa has become known precisely for its rich hand-painted watercolor patterns.

- Nakoa's roots are in watercolor patterns, explains Turpeinen.

The patterns are designed together with Finnish pattern designers, from where they are transferred to fabric and production in Estonia. The entrepreneurs' love for nature is a leading value in Nakoa's operations: all products are designed around ecological fabrics and produced as ethically as possible.

Domestic patterns to the glory

Photo: MTV / @owegophoto. #Muodinhuipulle #mtv3suomi #mtvkatsomo

In the task of the Fashion to the Top program, the contestants had to design and implement an outfit in which the patterns of domestic designers play the main role. Everyone got to choose one fabric, and one of the designers , Anna Palmén, chose Nakoa's Colibri pattern.

Photo: MTV / @owegophoto. #Muodinhuipulle #mtv3suomi #mtvkatsomo

The fabric created the designer's wonderful long-legged jumpsuit with massive puff sleeves. The pattern really played the main role in this outfit, because Anna did not use other materials for the outfit.

- It was wonderful to see the fabric come to life with an outside designer. It also really represented our vision of Nakoa, feminine courage, Turpeinen says about the feelings after the episode.

Only ecologically produced materials

The light fabric moved wonderfully on model Nina. The material of the coverall that falls beautifully is Fillsens fabric.

Fillsens is a wood fiber material that is made from renewable sources. It has a wonderful silky feel, a beautiful shine and the colors are reflected brightly on the surface of the fabric. The fabric feels light and breathable on the skin. Fillsens consists of 61% lyocell and 39% viscose.

Fillsens fabric is 100% biodegradable in accordance with Nakoa's values. In addition, the fabric has the Ökötex standard, which guarantees that no harmful pesticide, heavy metal or formaldehyde residues have been used in the product. For the consumer, the standard acts as a kind of manufacturer's quality guarantee. This safe textile label serves the consumer as an aid in making an ecological and safe purchase decision.

Nakoa's new collection and the Colibri pattern will be available in the online store and at retailers on Thursday, February 16. at 9:00. All clothes in the Colibri pattern are made of Fillsens fabric.

Photo: MTV / @owegophoto. #Muodinhuipulle #mtv3suomi #mtvkatsomo

At the top of fashion comes out from Maikkar on Thursdays at 20:00.